Free pack builder
Local businesses do sponsor clubs. What stops most committees is not the answer, it is never getting round to writing the thing you hand over. Fill in your club details and this builds a proper sponsorship proposal: who you are, who a sponsor would reach, what the packages are, and what each one costs. Edit every word, then save it as a PDF.
Free, no account. Create locally, then verify your email for an emailed PDF and download.
Getting a yes
Four things, and nothing else. Who the club is, in plain language. Who the sponsor would be reaching, with real numbers rather than adjectives. What is actually on offer, with a price against each package. And a named person to reply to. Committees tend to write three pages of club history and half a line about the sponsor. Flip that: the business is reading to work out what it gets.
The most common mistake is asking a business to "support the club" without saying what that costs or buys. It puts the awkward part of the conversation on them, and most people deal with awkward by not replying. A price, and a clear list of what comes with it, turns an open-ended favour into a normal business decision. If the price is wrong they will tell you, and that is a conversation.
Three or four packages at different prices let each business buy at a level it can justify. Keep the top tier exclusive, because that is most of what the premium pays for. Keep the bottom tier genuinely affordable, because a local business that starts small and has a good year usually moves up, and because every sponsor you sign makes the next approach easier. The offer partner tier, where the business gives members a discount instead of cash, costs them nothing up front and is often the easiest first yes.
Include member numbers, typical event attendance, and social following if it is real. Leave out anything you would struggle to evidence. A sponsor who finds out the 2,000 followers are mostly bots does not renew, and word travels in a small town. If a number is weak, lead with a stronger one: a 120 member club where everyone reads the weekly notice is a better proposition than a 500 member club that cannot reach its own membership.
Email is fine, but the pack works far better as the thing you leave behind after a conversation. Walk in, ask for the owner, mention which member of the club suggested them, and hand it over. A pack sent cold to an info@ address gets read by nobody. The same pack handed to the person who signs the cheques, by someone whose kids play for the club, is a different document entirely.
Whatever you promised, visibly, and then proof that it happened. A short note at the end of the season with the photographs, the event they backed, and how the members responded is the cheapest renewal work there is. Most club sponsorships are lost through silence rather than dissatisfaction: the business never heard anything again and assumed the money disappeared.
Not sure what the whole programme is worth? Run it through the sponsorship revenue calculator before you set your prices.
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